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category: Branding

Ellonia Branding

Ellonia was meant to be a white label brand for eImprovement/Hausera. The purpose of branding was to create a logo that would reflect a more upscaled look and feel for the targeted customer base. To accomplish this branding project I researched similar brands, prototyped conceptual logos and presented various color schemes to the VP of Marketing & Merchandising. After a couple rounds of concepting and prototyping, the final version of the Ellonia logo was approved. The logo went on to successfully represent the Ellonia brand on, and Amazon Marketplace.

  • Skills

    Research, design, prototyping, project management

  • Client

    eImprovement LLC / Hausera

  • Software

    Illustrator, Photoshop