Ellonia was meant to be a white label brand for eImprovement/Hausera. The purpose of branding was to create a logo that would reflect a more upscaled look and feel for the targeted customer base. To accomplish this branding project I researched similar brands, prototyped conceptual logos and presented various color schemes to the VP of Marketing & Merchandising. After a couple rounds of concepting and prototyping, the final version of the Ellonia logo was approved. The logo went on to successfully represent the Ellonia brand on eFaucets.com, Hausera.com and Amazon Marketplace.