Hello,
category: Email Design
When I took over the email marketing program it had been on autopilot with minimal content updates. Also, the templates themselves were outdated and hadn't been updated to be mobile friendly. With minimal direction, I took it upon myself to redesign and code the new email templates. Using the online resource, Litmus, I tested the new templates to make sure they would appear as intended across all mobile and desktop email clients. Once tested, the template was used to send bi-weekly emails to eFaucets.com's customer list.
I was also responsible for designing, merchandising, content, scheduling and sending of the emails. With the help of the Marketing Team, we established an email send calendar that adhered to our internal marketing calendar. After 12 months of handling the program I had more than doubled the contact send list and total revenue.
Code, design, testing, merchandising, planning, email list management, analyze email KPI, reporting
eFaucets.com
Photoshop, Visual Studio Code, Excel, Litmus, Listrak, HubSpot, Google Analytics
category: UX Design
Featured here is the final working design for eFaucets.com's homepage. The homepage had been inefficiently coded which was causing issues with Google in regards to acceptable mobile & desktop load time. Working with a third-party SEO research firm, they pointed out areas where I could improve the performance of the page. The areas that were improved were image compression, the addition of live-text over image for the main hero image, removal of old/non-used scripts and hiding less important sections of the page on mobile.
Since the page has been updated, the page now loads in an excepted load time and is more intuitive for mobile users.
image compression, coding
eFaucets.com
Adobe Photoshop, Visual Studio Code
category: UX Design
Featured here is the final working design for eFaucets.com's main category landing pages. The main category pages of eFaucets had become old, stagnate and had become wonky for the customer. Through researching websites in the same retail space and best-selling eFaucets brands/products, I was able to create a mobile-first customer experience. Once wire-frames were approved, I selected and formatted the lifestyle product images as well as hand coded the pages using HTML5 and CSS3.
Since the pages have been updated, the pages have shown to have improved bounce rates as well as exit rates.
Research, wire-framing, design, coding
eFaucets.com
Adobe Photoshop, Adobe Illustrator, Visual Studio Code, Google Analytics, Hotjar
category: UX Design
Featured here is the final working design for eFaucets.com's subcategory landing pages. The subcategory pages of eFaucets had become old, stagnate and had become wonky for the customer. Through researching websites in the same retail space and best-selling eFaucets brands/products, I was able to create a mobile-first customer experience. Once wire-frames were approved, I selected and formatted the lifestyle product images as well as hand coded the pages using HTML5 and CSS3.
Since the pages have been updated, the pages have shown to have improved bounce rates as well as exit rates.
Research, wire-framing, design, coding
eFaucets.com
Adobe Photoshop, Adobe Illustrator, Visual Studio Code, Google Analytics, Hotjar
category: Graphic Design
Using a concept that lends a nod to the "See something, say something" campaigns of World War II, I designed these 16x20 campaign posters for an internal culture campaign. Once the concept for the posters had been provided from the Marketing Director, I did a little research and created conceptual designs. Once the final designs were approved, I was tasked with locating a third-party professional printer to print the final works. Upon delivery of the posters, each were placed into frames and posted on walls around the office.
Research, design, project management
eImprovement LLC
Illustrator, Photoshop
category: Branding
This branding project was created for CrossFit Menomonee Falls. The purpose for this project was to develop branding for a new CrossFit gym that was being planned. I researched similar businesses and presented conceptual logos and color pallets to the gym's owner. Once final designs were approved, I was tasked with creating business cards for the gym's owner.
The gym's owner was also a head trainer at another CrossFit gym, so this presented a design challenge of incorporating both gyms on one business card. After presenting the gym's owner with conceptual designs, the business card design was approved. Upon approval, I was then tasked with locating a third-party professional printer to print the final works.
Research, design, project management
CrossFit Menomonee Falls (now Complete Fitness Menomonee Falls)
Illustrator, Photoshop
category: Branding
The Ocean Cove brand was rebranded for eImprovement/Hausera. The purpose of the rebranding was to update the iconography and colors to better reflect a more upscale look and feel that was more reflective of the target customer base. I researched similar brands, presented conceptual logos and color schemes to the VP of Marketing & Merchandising. After a couple rounds of concepting, the final version of the Ocean Cove logo was approved. The logo went on to successfully represent the Ocean Cove brand on Amazon Marketplace.
Research, design, prototyping, project management
eImprovement LLC / Hausera
Illustrator, Photoshop
category: Apparel Design
These satirical workout inspired tee shirts were created for people who enjoy working out or are into CrossFit culture. The shirts were designed to be sold in my online Tee Shirt Store.
Design, research, merchandising
Tyrcha.com
Illustrator, Photoshop
category: Email Design
Given a blank canvas and little direction, these email templates for RSP Inc. were designed and coded to be mobile & desktop friendly. The design of the template was based on the look and feel of the company's website. The template was hand-coded and tested across all mobile and desktop email clients using the online resource Litmus. Once the templates were approved, the content, strategy and sending of the subsequent emails were handled by an independent contractor.
design, coding, testing
RSP Inc.
Photoshop, Dreamweaver, Litmus