Featured here is the final working design for National Business Furniture's product display page. My workflow for the project consisted of meeting with business stakeholders, researching comparable website experiences, leaning on UX/UI best practices, project management of development tickets and providing feedback during development demo sessions. Overall, I delivered a much improved shopping experience by creating a clean and intuitive UI where there are specific zones showcasing product information and details.

View project in Figma.

Task

Redesign product display page to improve add to cart rates a lower exit rates.