Portfolio

category: Email Design

eFaucets Email Program

When I took over the email marketing program it had been on autopilot with minimal content updates. Also, the templates themselves were outdated and hadn't been updated to be mobile friendly. With minimal direction, I took it upon myself to redesign and code the new email templates. Using the online resource, Litmus, I tested the new templates to make sure they would appear as intended across all mobile and desktop email clients. Once tested, the template was used to send bi-weekly emails to eFaucets.com's customer list.

I was also responsible for designing, merchandising, content, scheduling and sending of the emails. With the help of the Marketing Team, we established an email send calendar that adhered to our internal marketing calendar. After 12 months of handling the program I had more than doubled the contact send list and total revenue.

Skills

Code, design, testing, merchandising, planning, email list management, analyze email KPI, reporting
Client

eFaucets.com
Software

Photoshop, Visual Studio Code, Excel, Litmus, Listrak, HubSpot, Google Analytics

category: UX Design

eFaucets Homepage

Featured here is the final working design for eFaucets.com's homepage. The homepage had been inefficiently coded which was causing issues with Google in regards to acceptable mobile & desktop load time. Working with a third-party SEO research firm, they pointed out areas where I could improve the performance of the page. The areas that were improved were image compression, the addition of live-text over image for the main hero image, removal of old/non-used scripts and hiding less important sections of the page on mobile.

Since the page has been updated, the page now loads in an excepted load time and is more intuitive for mobile users.

Skills

image compression, coding
Client

eFaucets.com
Software

Adobe Photoshop, Visual Studio Code

category: UX Design

eFaucets Category LPs

Featured here is the final working design for eFaucets.com's main category landing pages. The main category pages of eFaucets had become old, stagnate and had become wonky for the customer. Through researching websites in the same retail space and best-selling eFaucets brands/products, I was able to create a mobile-first customer experience. Once wire-frames were approved, I selected and formatted the lifestyle product images as well as hand coded the pages using HTML5 and CSS3.

Since the pages have been updated, the pages have shown to have improved bounce rates as well as exit rates.

Skills

Research, wire-framing, design, coding
Client

eFaucets.com
Software

Adobe Photoshop, Adobe Illustrator, Visual Studio Code, Google Analytics, Hotjar

category: UX Design

eFaucets Subcategory LPs

Featured here is the final working design for eFaucets.com's subcategory landing pages. The subcategory pages of eFaucets had become old, stagnate and had become wonky for the customer. Through researching websites in the same retail space and best-selling eFaucets brands/products, I was able to create a mobile-first customer experience. Once wire-frames were approved, I selected and formatted the lifestyle product images as well as hand coded the pages using HTML5 and CSS3.

Since the pages have been updated, the pages have shown to have improved bounce rates as well as exit rates.

Skills

Research, wire-framing, design, coding
Client

eFaucets.com
Software

Adobe Photoshop, Adobe Illustrator, Visual Studio Code, Google Analytics, Hotjar

category: Graphic Design

eImprovement Culture Campaign

Using a concept that lends a nod to the "See something, say something" campaigns of World War II, I designed these 16x20 campaign posters for an internal culture campaign. Once the concept for the posters had been provided from the Marketing Director, I did a little research and created conceptual designs. Once the final designs were approved, I was tasked with locating a third-party professional printer to print the final works. Upon delivery of the posters, each were placed into frames and posted on walls around the office.

Skills

Research, design, project management
Client

eImprovement LLC
Software

Illustrator, Photoshop

category: Branding

CrossFit Menomonee Falls Branding

This branding project was created for CrossFit Menomonee Falls. The purpose for this project was to develop branding for a new CrossFit gym that was being planned. I researched similar businesses and presented conceptual logos and color pallets to the gym's owner. Once final designs were approved, I was tasked with creating business cards for the gym's owner.

The gym's owner was also a head trainer at another CrossFit gym, so this presented a design challenge of incorporating both gyms on one business card. After presenting the gym's owner with conceptual designs, the business card design was approved. Upon approval, I was then tasked with locating a third-party professional printer to print the final works.

Skills

Research, design, project management
Client

CrossFit Menomonee Falls (now Complete Fitness Menomonee Falls)
Software

Illustrator, Photoshop

category: Branding

Ocean Cove ReBranding

The Ocean Cove brand was rebranded for eImprovement/Hausera. The purpose of the rebranding was to update the iconography and colors to better reflect a more upscale look and feel that was more reflective of the target customer base. I researched similar brands, presented conceptual logos and color schemes to the VP of Marketing & Merchandising. After a couple rounds of concepting, the final version of the Ocean Cove logo was approved. The logo went on to successfully represent the Ocean Cove brand on Amazon Marketplace.

Skills

Research, design, prototyping, project management
Client

eImprovement LLC / Hausera
Software

Illustrator, Photoshop

category: Apparel Design

Workout Inspired Tee Shirts

These satirical workout inspired tee shirts were created for people who enjoy working out or are into CrossFit culture. The shirts were designed to be sold in my online Tee Shirt Store.

Skills

Design, research, merchandising
Client

Tyrcha.com
Software

Illustrator, Photoshop

category: Email Design

RSP Inc. Email Template

Given a blank canvas and little direction, these email templates for RSP Inc. were designed and coded to be mobile & desktop friendly. The design of the template was based on the look and feel of the company's website. The template was hand-coded and tested across all mobile and desktop email clients using the online resource Litmus. Once the templates were approved, the content, strategy and sending of the subsequent emails were handled by an independent contractor.

Skills

design, coding, testing
Client

RSP Inc.
Software

Photoshop, Dreamweaver, Litmus

category: Email Design

Buy Costumes Marketing Emails

Featured here are examples of promotional marketing emails for Buy Costumes. My part in the creation of these emails was strictly graphics based. The overall content direction for the emails would be provided and it was my job to create interesting and memorable images for the advertisement. Once the email graphics were approved by the Marketing Director, the preexisting templates were loaded into our ESP by another member of the Marketing Team.

Skills

design, image editing, typography, coding
Client

Buy Costumes
Software

Photoshop, Dreamweaver

category: Branding

Ellonia Branding

Ellonia was meant to be a white label brand for eImprovement/Hausera. The purpose of branding was to create a logo that would reflect a more upscaled look and feel for the targeted customer base. To accomplish this branding project I researched similar brands, prototyped conceptual logos and presented various color schemes to the VP of Marketing & Merchandising. After a couple rounds of concepting and prototyping, the final version of the Ellonia logo was approved. The logo went on to successfully represent the Ellonia brand on eFaucets.com, Hausera.com and Amazon Marketplace.

Skills

Research, design, prototyping, project management
Client

eImprovement LLC / Hausera
Software

Illustrator, Photoshop

category: Graphic Design

eImprovement Love Campaign

This office stationery was designed for an internal company campaign. The purpose of the campaign was to reward employees for going "above & beyond" in helping eImprovement's customers. Tasked with creating this stationery, I presented conceptual designs to the Marketing Director. Once the final designs were approved, I was then tasked with locating a third-party professional printer to print the final works.

Skills

Research, design, project management
Client

eImprovement LLC
Software

Illustrator, Photoshop

category: Apparel Design

Oak Creek High School Tee Shirts

These tee shirts were designed for the Oak Creek High School Girls' Basketball team. The purpose of these shirts was to promote team spirit as well as be a fundraiser for the team. Tasked with creating the tee shirts, I presented conceptual designs to the teams' head coach. Once the final designs were approved, I was then tasked with locating a third-party professional printer to print the shirts.

Skills

Research, design, project manage
Client

Oak Creek High School
Software

Illustrator, Photoshop

category: Branding

Sitrus Creative Branding

This branding project was created for Sitrus Creative. The purpose for this project was to develop branding for a freelance consulting venture. My partner and I researched various other consulting firms and boutiques and came up with conceptual logos and color pallets. Once final designs were approved, I was tasked with creating business cards for our team.

Being that we were a team, we decided that we should both be featured on the same card, so this presented a design challenge. After creating conceptual designs, we unanimously approved on the final design. Upon approval, I was then tasked with locating a third-party professional printer to print the final works.

Skills

Research, design, project management
Client

Sitrus Creative
Software

Illustrator, Photoshop

category: Apparel Design

2014 CFG Team Tee Shirt

Modeled after Crossfit Games jerseys worn by professional Crossfit athletes, these shirts were designed to support athletes competing from the Crossfit Greendale gym.

Skills

Research, client management, design
Client

Crossfit Greendale
Software

Adobe Illustrator

category: Graphic Design

eImprovement Vision Campaign

These 16x20 posters were designed for an internal company campaign. The purpose of the posters was to promote eImprovement's internal mission statement to employees and new hires. Tasked with creating these posters, I presented conceptual designs to the Marketing Director. One the final designs were approved, I was tasked with locating a third-party professional printer to print the final works. Upon delivery of the posters, each were placed into frames and posted on walls around the office. Also, digital versions of the posters were placed on TV screens & monitors around the office.

Skills

Design, project management
Client

eImprovement LLC
Software

Illustrator, Photoshop

category: Apparel Design

Peru High School Tee Shirts

These tee shirts were designed for multiple sports teams at Peru High School. The purpose of these shirts was to promote team spirit as well as be a fundraiser for the teams. Tasked with creating the tee shirts, I presented conceptual designs to the teams' head coach. Once the final designs were approved, I was then tasked with locating a third-party professional printer to print the shirts.

Skills

Research, design, project manage
Client

Peru High School
Software

Illustrator, Photoshop

eFaucets Email Program

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eFaucets Homepage

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eFaucets Category LPs

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eFaucets Subcategory LPs

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eImprovement Culture Campaign

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CrossFit Menomonee Falls Branding

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Ocean Cove ReBranding

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Workout Inspired Tee Shirts

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RSP Inc. Email Template

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Buy Costumes Marketing Emails

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Ellonia Branding

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eImprovement Love Campaign

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Oak Creek High School Tee Shirts

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Sitrus Creative Branding

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2014 CFG Team Tee Shirt

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eImprovement Vision Campaign

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Peru High School Tee Shirts

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