![](http://tyrcha.com/wp-content/uploads/2020/04/brand-ocean-cove-logo-slide-1-1024x768.jpg)
![](http://tyrcha.com/wp-content/uploads/2020/04/brand-ocean-cove-logo-slide-2-1024x768.jpg)
category: Branding
Ocean Cove ReBranding
The Ocean Cove brand was rebranded for eImprovement/Hausera. The purpose of the rebranding was to update the iconography and colors to better reflect a more upscale look and feel that was more reflective of the target customer base. I researched similar brands, presented conceptual logos and color schemes to the VP of Marketing & Merchandising. After a couple rounds of concepting, the final version of the Ocean Cove logo was approved. The logo went on to successfully represent the Ocean Cove brand on Amazon Marketplace.
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Skills
Research, design, prototyping, project management
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Client
eImprovement LLC / Hausera
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Software
Illustrator, Photoshop