The Ocean Cove brand was rebranded for eImprovement/Hausera. The purpose of the rebranding was to update the iconography and colors to better reflect a more upscale look and feel that was more reflective of the target customer base. I researched similar brands, presented conceptual logos and color schemes to the VP of Marketing & Merchandising. After a couple rounds of concepting, the final version of the Ocean Cove logo was approved. The logo went on to successfully represent the Ocean Cove brand on Amazon Marketplace.