Ocean Cove ReBranding
The Ocean Cove brand was rebranded for eImprovement/Hausera. The purpose of the rebranding was to update the iconography and colors to better reflect a more upscale look and feel that was more reflective of the target customer base. I researched similar brands, presented conceptual logos and color schemes to the VP of Marketing & Merchandising. After a couple rounds of concepting, the final version of the Ocean Cove logo was approved. The logo went on to successfully represent the Ocean Cove brand on Amazon Marketplace.
Research, design, prototyping, project management
eImprovement LLC / Hausera